A good example of the type of photo NOT to use in a CL ad:) (Me and my Rescue Ellie)
This blog will be a quick one!
When writing an ad for your horse on craigslist, please refrain from doing the following:
IceeZ is my favorite pony. She is pritty when she stands out in the pasture. She doesn't really do anything but eat. She is 10 years old, and I 've ridden on. her two times bareback. She knows how to jump 6', I know because she jumps out of the pasture all the time! She is 14.1hh so she's the perfect heighth(not a real word folks!) for anyone, or Could even be a kids pony!!!!!! I think she cld be a great 4-H prospect!!!< I'm asking $100 for her and she comes with all of her tack, even a pink Wintec saddle! To good home only....no slotter people!!!:(
The biggest mistake here is that the asking price is just asking for a kill buyer to come pick your pony up, and make some money on her. Not ONLY do they get a pony for a good price, but they get all of her stuff with her which they can also sell and make a profit on. If you insist on a low asking price, please perform a proper site check, references and a signed and notarized contract (all of which will be covered in another post).
Here is an example of what this person could write instead:
Iceez is a 10yo 14.1hh large pony. Very attractive and would make a fantastic project pony. She is not broke to ride, but has had ground work done. She has shown some talent for jumping, but would suggest anybody interested in a hunter pony come out and take her through a jump chute and see her move. Good minded, but very green. Will require site check, references and a contract. Her tack is available for sale at a nominal fee to buyer. $500 OBO
And that, folks is how you write a professional sounding, concise ad!
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